You may not create content about each holiday, but keeping track of them can help you schedule your posts more intentionally. Enter your target keywords into the tool, and it returns popular topics with SEO potential that you can turn into blog or social media posts.īe sure to plan for any holidays or special events that occur during the set period. You can use the Topic Research tool to find potential topics for your content calendar. Try to stick to issues that are useful to your audience and consistent with your brand messaging. Map out any relevant topics you can reference in your content. Don’t forget to include all of the different channels your company uses, including: You’ll also know to tailor your content to each marketing channel. Your calendar can help you distribute your content consistently and evenly across your marketing channels, enabling you to maintain contact with your audience. Specify what channels your content will live on within your timeframe. This gives you enough time to research and develop detailed content. You might find it more manageable to plan content over the month or quarter. It’s common for businesses to plan content over the month, quarter, or year. You’ll need to determine how far in advance you want to plan your content. Your content calendar should address your: Timeframe When creating your content calendar, you’ll need to start by selecting a layout that makes sense to you and your team.
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